Did you know that more than any other form of marketing communication, email is still one of the best and most effective ways of keeping in touch with your target audience?
Despite all of the fuss over social media, building your email list and regularly sending to your subscribers remains the best way to reach your audience, particularly for small businesses.
Why Email Works So Well
According to this post by the folks over at OptinMonster, a whopping 77% of consumers regard email-based communications as preferable to social media-based marketing outreach.
That’s a huge number and it makes sense as the first thing most people do when they hop online, before anything else, is check their email. I know I do.
Oddly enough most who come to us with existing websites have buttons on their websites that link to their social media accounts, but they don’t offer visitors the opportunity to subscribe to their list.
In most cases, this is because the business owner’s sole goal is for visitors to send them an email or make a phone call to engage their services, but these days that’s not the way it works.
Because most of your visitors don’t know who you are you’ve got to develop trust before they’re willing to take the next step and reach out to you.
In order to develop that trust visitors may visit your website several times before reaching out to you.
That being said, if you present them with an opportunity to subscribe to your list you’ll make it easier for them to do so when they’re ready.
Why You Should Be Building Your Email List
Does that scenario sound familiar? If so, you may want to consider adding a simple contact form to your website that will enable visitors to subscribe and allow you to start building your email list.
If you’ve already got a contact form on your website, then all that much the better. From there it’s a simple matter of connecting it to an email marketing service and start building your list.
For several years MailChimp has been among the best email marketing tools for small businesses because of its ease of use and affordability.
Their Forever Free plan allows up to 2,000 subscribers and 12,000 emails per month, which is more than enough for most small businesses to make the most of their list building efforts.
So What Kind of Emails Should You Send Subscribers?
Once you start building your email list a great way to start regularly keep in touch with subscribers is to send them a link to a blog post on your website that may be of interest to them.
Simply crafting an email with a brief description of the blog post along with a link to the post on your website is a great start that won’t take too much time.
Even if you haven’t got time for publishing a blog post at the moment, simply connecting your forms to an email marketing application like MailChimp will go a long way toward building your email list.
Offering visitors a chance to subscribe to your list will go a long way toward helping you engage your prospects where they spend the majority of their time online: in their inbox.
Need help getting your WordPress installation connected to MailChimp? If so, drop us a line, we’d be happy to discuss what we can do to assist and start building your email list.